2009 Three Year Strategic Development Plan
1) Communications:
Goal 1: The Junior League of Pittsburgh will be known as a strong, reliable community organization.
Objectives:
1. Create an effective and targeted marketing plan to raise the profile of the JLP and our mission in the local community.
2. Define our mission in a clear, focused manner.
Goal 2: Produce and print the LIGHTS publication at least 2 times a year.
Objectives:
1. Ensure LIGHTS continues in a cost and time effective manner.
2. Plan content that is newsworthy and supports the JLP mission and strategic plan.
3. Aim to distribute a public "Community Issue" of LIGHTS by 2012.
Goal 3: Strengthen communication with all members.
Objectives:
1. Ensure the JLP blast goes out every Tuesday.
2. Ensure that updates to the website are done in a timely, accurate manner.
2) Community:
Goal 1: By 2012, the Junior League of Pittsburgh will implement community service projects that meet the needs of children and children’s health.
Objectives:
1. Organize and implement at least three mission-focused programs within Strong Women Strong girls which are tailored to our member availability and skills.
2. Evaluate the effectiveness of said programs on a yearly and ongoing basis.
3. Conduct at least six Done In A Day (DIAD) projects each year that directly benefit children and children’s health.
4. Conduct at least two Kids In the Kitchen (KITK) sessions each League year.
Goal 2: Explore and research trends to compile data in an effort to best respond to the community’s needs.
Objectives:
1. CADC Committee will continually utilize resources like the Allegheny County Department of Human Services, United Way, University of Pittsburgh, and others to research and identify at least four priority areas that might be of interest for the next signature project by May 2011.
2. CADC Committee will develop a synopsis of the four priority areas that will be presented and voted upon at the May 2011 GMM.
3. CADC Committee will research the possibility of the expanding KITK to possibly become the next signature project by May 2011.
Goal 3: Engage Sustainers in an effort to have greater community impact by May 2012.
Objectives:
1. Convene a meeting between the Projects Director, CADC Director, Sustainer Director, and current Sustainers by December 2009 to build relationships, rapport, and re-engage the Sustainers in community initiatives.
2. Survey the Sustainers by November 2009 to find out what encourages them to be more involved in community service activities.
3. Establish a mentoring program in which Sustainers would provide guidance to Provisionals, Actives, and Gold Actives (centered on community service projects) by May 2010.
Goal 4: Measure and communicate the Junior League of Pittsburgh’s impact in the community.
Objectives:
1. Evaluate the impact of each program annually.
2. CADC, Projects, and Communications Committees work together to summarize and prepare an impact report for the general membership by May of each year (report would be distributed at May GMM).
3. Work with the Communications Committee and Fund Development to communicate the impact of the JLP’s programming to external audiences.
4. Work with Membership Development Committee to communicate the impact of JLP’s programming to the Provisionals and any potential new members.
3) Fund Development:
Goal: To develop a stable source of income for the Junior League of Pittsburgh.
Objectives:
1. Develop a diversified Fund Development Plan by Spring 2010.
2. Annually evaluate our fundraisers for profitability, feasibility and return on investment.
3. Strengthen donations to Annual Appeal Campaign by which 90% of the membership contributes by 2012.
4. Explore and implement earned income opportunities.
4) Membership:
Goal: The Junior League of Pittsburgh will build and engage a steady, increasingly diverse and sustainable membership through continuous recruitment, training and retention.
Objectives:
1. Provide and evaluate effective training, orientation, leadership development and placement to our members yearly with a 75% satisfaction level.
2. Retain 85% of membership yearly (excluding transfers).
3. Strive to recruit a provisional class with diverse perspectives.
a.) Determine base line by March 2010
b.) Determine % change for years 2 and 3 by June 2010
c.) Define diverse perspectives by December 2009.
